The Polotsk National Historical and Cultural Museum-Reserve became a partner of the international contest of creative works "Cultural Method".
The "Cultural Method" is a creative competition that is annually organized for young people by students of the North-Western Institute for the Russian Academy of National Economy and Public Administration under the President of the Russian Federation in St. Petersburg (RANEPA) and is aimed at the implementation and support of young experts in the field of advertising, marketing and public relations. Participation in this competition is an opportunity for contestants to develop a PR project for large companies and gain experience in implementing a project in business.
The contest includes several directions, among which are:
- Creation of a video clip
- Brandbook development
- Website development
- Creation of a mascot
This year, participants in the competition will be able to contribute to the development of the brand identity of the Polotsk National Historical and Cultural Museum-Reserve: in the framework of the brief, they will have to develop Mascotes for his branches. These characters should become recognizable symbols reflecting the characteristics of each branch, its history and atmosphere.
Among the partners of the competition are Bertgold Center, Pulkovo, Dvortsovaya ART, International Theater of Drama and Comedy, National Polotsk Museum-Reserve and Central Museum of Railway Transport of the Russian Federation.
You can learn more about the contest at the link: https://vk.com/culturalmethod.